Privacy Policy

Welcome to Via 313. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website via313pizza.click, place orders, or otherwise interact with our services. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services.

This Privacy Policy applies to all information collected through our website, mobile experience, email communications, and any related services, sales, marketing, or events (collectively referred to as the "Services").

1. Who We Are

Via 313 is a food service business operating in the United States. We are dedicated to providing an exceptional dining experience and online ordering service to our customers. For the purposes of this Privacy Policy, Via 313 acts as the data controller responsible for your personal information.

2. Information We Collect

We collect various types of information in connection with your use of our Services. The categories of information we may collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you create an account, place an order, subscribe to our newsletter, contact us, or participate in any interactive features of our Services, we may collect personally identifiable information, including:

• Full name
• Email address
• Phone number
• Delivery address and billing address
• Date of birth (when required to verify age or for promotional purposes)
• Username and password (stored in encrypted format)
• Profile preferences and dietary preferences you choose to provide

2.2 Payment Information

When you place an order through our website, we collect payment-related information. Please note that full payment card details (such as complete credit or debit card numbers) are processed directly by our third-party payment processors and are not stored on our servers. We may, however, retain limited payment-related data such as:

• The last four digits of your payment card
• Card type (Visa, MasterCard, etc.)
• Billing postal code
• Transaction IDs and order confirmation numbers

2.3 Order and Transaction Data

We collect information about your orders, purchase history, items viewed, and other transactional data generated through your use of our ordering platform. This includes menu items selected, special instructions, delivery instructions, order times, and order values.

2.4 Usage Data and Technical Information

When you access our website, we automatically collect certain technical information about your device and browsing behavior, including:

• Internet Protocol (IP) address
• Browser type and version
• Operating system and device type
• Pages visited on our website and the sequence in which they were visited
• Date and time of your visit
• Time spent on each page
• Referring website or URL (the page you visited before arriving at our site)
• Links clicked within our website
• Error logs and crash reports

2.5 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website. Cookies are small data files placed on your device that allow us to recognize you across sessions and personalize your experience. For more detailed information, please see Section 9 of this Privacy Policy dedicated to Cookie Usage.

2.6 Communications Data

When you contact us through our website contact form, by email, or by any other means, we collect the content of your communications, your contact details, and any other information you choose to share with us. This includes customer service inquiries, feedback, and reviews.

2.7 Location Data

With your permission, we may collect precise or approximate location data from your device to provide delivery services, show you nearby locations, or personalize your experience. You can disable location services through your device settings at any time.

2.8 Information from Third Parties

We may receive information about you from third-party sources, such as social media platforms (if you log in or connect your account), marketing partners, analytics providers, and delivery service partners. We may combine this information with data we already hold about you.

3. How We Use Your Information

We use the information we collect for a variety of purposes, all of which are aimed at providing you with a high-quality, personalized food service experience. Specifically, we use your data for the following purposes:

3.1 Service Provision and Order Fulfillment

• To process and fulfill your food orders, including delivery and pickup
• To create and manage your customer account
• To send order confirmations, receipts, and updates regarding your order status
• To facilitate payment processing through our third-party payment processors
• To resolve disputes, collect fees, and troubleshoot problems

3.2 Customer Support and Communications

• To respond to your inquiries, questions, and customer service requests
• To send you administrative messages, such as changes to our terms or policies
• To notify you about issues with your orders or account
• To send you information you have specifically requested

3.3 Marketing and Promotional Communications

• To send you promotional emails, newsletters, and offers about our food, menu items, and special deals — but only if you have opted in or we have a legitimate interest to do so
• To personalize the content and advertising you see based on your preferences and order history
• To run sweepstakes, contests, surveys, and other promotions
• To retarget you with relevant advertising on third-party platforms (subject to your consent where required)

3.4 Analytics and Service Improvement

• To understand how customers use our website and services
• To analyze ordering trends and preferences to improve our menu and offerings
• To monitor and improve the performance, functionality, and security of our website
• To conduct internal research and development for new features and products
• To generate aggregate, anonymized reports and statistics

3.5 Legal and Compliance Purposes

• To comply with applicable federal and state laws and regulations
• To enforce our Terms of Service and other agreements
• To detect, investigate, and prevent fraudulent transactions and other illegal activities
• To protect the rights, property, and safety of Via 313, our customers, and the public
• To respond to legal process, court orders, or lawful requests from government authorities

4. Legal Basis for Processing

As a business operating in the United States, our data processing activities are governed primarily by federal and applicable state laws, including the Federal Trade Commission Act (FTC Act), and, where applicable, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for California residents. We process your personal information on the following bases:

• Contract Performance: Processing is necessary to fulfill your orders and perform our contractual obligations to you.
• Legitimate Interests: We process certain data based on our legitimate business interests, such as improving our services, preventing fraud, and marketing our food products, provided these interests are not overridden by your rights and interests.
• Consent: For certain activities such as sending marketing communications or placing non-essential cookies, we rely on your freely given, informed consent. You may withdraw consent at any time.
• Legal Obligation: Processing may be necessary to comply with applicable legal requirements.

5. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes without your explicit consent. However, we may share your information in the following limited circumstances:

5.1 Service Providers and Business Partners

We engage trusted third-party companies and individuals to facilitate our Services, perform service-related tasks, or assist us in analyzing how our Services are used. These service providers have access to your personal information only to perform specific tasks on our behalf and are contractually obligated to protect your data and not use it for any other purpose. Categories of service providers include:

• Payment Processors: Companies that process payments on our behalf (e.g., Stripe, Square, or similar providers)
• Delivery Partners: Third-party delivery services and drivers who fulfill your food orders
• Cloud Hosting Providers: Companies that provide server infrastructure and data storage
• Analytics Providers: Companies such as Google Analytics that help us understand website usage
• Email Service Providers: Companies that help us send transactional and marketing emails
• Customer Support Tools: Platforms that facilitate our customer service operations
• Marketing and Advertising Platforms: Platforms used to deliver targeted advertisements

5.2 Business Transfers

If Via 313 is involved in a merger, acquisition, asset sale, financing, or reorganization, your personal information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

5.3 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (i) comply with a legal obligation or court order; (ii) protect and defend the rights or property of Via 313; (iii) prevent or investigate possible wrongdoing in connection with our Services; (iv) protect the personal safety of users of our Services or the public; or (v) protect against legal liability.

5.4 Aggregate and Anonymized Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other purposes.

6. Data Security

Protecting your personal information is a top priority at Via 313. We implement a variety of technical, administrative, and physical security measures designed to protect your information from unauthorized access, use, alteration, or disclosure. These measures include:

• Encryption: We use industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers.
• Access Controls: Access to personal data is restricted to authorized employees and contractors who need the information to perform their job functions.
• Password Hashing: User passwords are stored using one-way cryptographic hashing algorithms and are never stored in plain text.
• Regular Security Audits: We conduct periodic security assessments and vulnerability scans of our systems and infrastructure.
• Incident Response Plan: We maintain a data breach response plan to quickly identify, contain, and notify affected parties in the event of a security incident, as required by applicable state and federal laws.
• Vendor Security Reviews: We evaluate the security practices of our third-party service providers before engaging them.

7. Your Privacy Rights

Depending on your state of residence in the United States, you may have certain rights regarding your personal information. We are committed to honoring these rights in accordance with applicable law.

7.1 Rights for All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (e.g., where retention is required by law or to complete a transaction).
• Right to Opt-Out of Marketing: You can opt out of receiving promotional communications from us at any time by using the unsubscribe link in our emails or by contacting us directly.

7.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

• Right to Know: You have the right to know what personal information we collect about you, how it is used, and with whom it is shared.
• Right to Delete: You have the right to request deletion of your personal information, subject to applicable exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. Via 313 does not sell personal information in the traditional sense. However, if any sharing of data with advertising partners constitutes a "sale" or "sharing" under CCPA/CPRA, you have the right to opt out.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information to only that which is necessary to provide the requested services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different level of service for exercising your privacy rights.
• Right to Data Portability: You have the right to receive your personal information in a portable and, to the extent technically feasible, readily usable format.

7.3 How to Submit a Rights Request

To exercise any of the rights described above, please contact us using the information provided below. We will respond to verifiable consumer requests within the timeframes required by applicable law (generally within 45 days for CCPA requests, with a possible 45-day extension when reasonably necessary).

Email: [email protected]
Website: via313pizza.click

We may need to verify your identity before processing your request. The verification process may include asking you to confirm information we already have on file or to provide documentation. We will not fulfill a request unless we can adequately verify your identity.

You may designate an authorized agent to submit a request on your behalf. To do so, the agent must provide written authorization signed by you, and we may still require you to verify your identity directly with us.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. The specific retention periods we apply include:

When personal information is no longer required, we will securely delete or anonymize it in accordance with our data retention and disposal procedures.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website performance, and deliver personalized content and advertising. Cookies are small text files stored on your device when you visit a website.

We use the following categories of cookies:

• Strictly Necessary Cookies: These cookies are essential for the website to function properly and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often. This data is used to improve how our website works. We use tools such as Google Analytics for this purpose.
• Functional Cookies: These cookies allow our website to remember choices you make (such as your preferred location or saved cart items) to provide a more personalized experience.
• Targeting and Advertising Cookies: These cookies may be set through our website by our advertising partners to build a profile of your interests and show you relevant advertising on other sites.

You can manage your cookie preferences through our cookie consent tool or through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For full details about the cookies we use and how to manage them, please refer to our Cookie Policy available on our website at via313pizza.click.

10. Children's Privacy

Via 313's website and Services are not directed to, intended for, or designed to attract children under the age of 13. We do not knowingly collect, solicit, or maintain personal information from children under 13 years of age in violation of the Children's Online Privacy Protection Act (COPPA).

If we learn that we have inadvertently collected personal information from a child under the age of 13, we will take prompt steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at [email protected] so we can take appropriate action.

We strongly encourage parents and guardians to supervise their children's online activity and to help enforce this Privacy Policy by instructing their children never to provide personal information through our Services without parental permission.

11. International Data Transfers

Via 313 is based in the United States, and your personal information is primarily collected, stored, and processed in the United States. The United States may not offer the same level of data protection as your home country if you are accessing our Services from outside the United States.

If you are located outside the United States and choose to use our Services, please be aware that your information will be transferred to and processed in the United States. By using our Services, you consent to the transfer of your information to the United States and to Via 313's use and disclosure of your information in accordance with this Privacy Policy.

We take steps to ensure that any international data transfers are conducted in compliance with applicable law and that appropriate safeguards are in place to protect your personal information. If you are an EU/EEA resident and have concerns about cross-border data transfers, please contact us at [email protected].

12. Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. At this time, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

If a standard for online tracking is adopted in the future, we will update this Privacy Policy to reflect that standard. In the meantime, you can use the cookie management options described in Section 9 to limit certain forms of tracking on our website.

13. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, and other online services that are not owned or controlled by Via 313. These third-party sites have their own privacy policies, and we have no control over and assume no responsibility for the content, privacy practices, or policies of any third-party sites or services.

We encourage you to review the privacy policies of any third-party websites you visit. The inclusion of a link to a third-party website does not constitute our endorsement of that site or its privacy practices.

14. California Shine the Light Law

California Civil Code Section 1798.83 (the "Shine the Light" law) permits California residents to request information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident and wish to make such a request, please contact us at [email protected] with the subject line "California Shine the Light Request." We will respond within the timeframe required by applicable law.

15. Nevada Privacy Rights

Nevada residents have the right to opt out of the sale of certain personal information to third parties. Via 313 does not currently sell personal information as defined under Nevada law. However, if you are a Nevada resident and have questions about our data practices, please contact us at [email protected].

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time and for any reason. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this document.

For material changes that significantly affect your rights or our data practices, we will provide more prominent notice, which may include sending you an email notification (if we have your email address) or displaying a prominent notice on our website prior to the change becoming effective.

Your continued use of our Services after any changes to this Privacy Policy are posted will constitute your acknowledgment of the changes and your consent to abide by and be bound by the revised policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

17. Filing a Complaint

We take your privacy rights seriously. If you have concerns about how we handle your personal information and are not satisfied with our response, you have the right to file a complaint with the relevant authorities.

17.1 Federal Trade Commission (FTC)

The Federal Trade Commission (FTC) is the primary federal agency responsible for consumer protection and privacy enforcement in the United States. You may file a complaint with the FTC at:

17.2 California Privacy Protection Agency (CPPA)

If you are a California resident, you may also file a complaint with the California Privacy Protection Agency (CPPA), which is responsible for enforcing the CCPA/CPRA:

17.3 State Attorney General

Depending on your state of residence, you may also have the right to file a complaint with your state's Attorney General office regarding potential violations of state privacy laws. We encourage you to contact your state's Attorney General if you believe your privacy rights under state law have been violated.

18. Contact Us

If you have any questions, concerns, comments, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team. We are committed to addressing your inquiries promptly and transparently.

This Privacy Policy was last updated on March 25, 2026. Previous versions of this Privacy Policy are available upon request by contacting us at [email protected]. This policy is governed by the laws of the United States and applicable state laws, including but not limited to the FTC Act and the California Consumer Privacy Act (CCPA) as amended by the CPRA.