Cookie Policy

Last Updated: March 25, 2026

1. Introduction

Welcome to Via 313 ("we," "us," or "our"). This Cookie Policy applies to our website located at via313pizza.click and explains what cookies are, how we use them, the types of cookies we deploy, and how you can manage your cookie preferences.

We are committed to being transparent about our data practices. This policy should be read alongside our Privacy Policy and Terms of Service, which together govern how we collect, use, and protect your information when you interact with our website and services.

If you have any questions about this Cookie Policy, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide a better user experience, and to collect reporting information.

Cookies set by the website owner (in this case, Via 313) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits the website in question and when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit via313pizza.click, our web server sends a cookie to your browser, which stores it on your device. The next time you visit our website, your browser sends that cookie back to our server, allowing us to recognize you and recall your preferences or session information. Cookies typically contain the following information:

  • The name of the server that placed the cookie
  • A unique identifier (a string of characters)
  • An expiration date (after which the cookie is automatically deleted)
  • Various data related to your browsing behavior or preferences

2.2 Session Cookies vs. Persistent Cookies

Session cookies are temporary and are deleted from your device when you close your browser. They are used to maintain your session while you navigate our website.

Persistent cookies remain on your device for a set period of time specified in the cookie. They are activated each time you visit the website that created that particular cookie.

3. Types of Cookies We Use

We use four main categories of cookies on via313pizza.click:

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, services you have asked for, such as accessing secure areas of our website or placing an online order, cannot be provided.

These cookies do not store any personally identifiable information and are exempt from cookie consent requirements under applicable law.

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly. Functional cookies help us remember your preferences, such as your preferred language or region, so that we can provide a more personalized experience.

3.4 Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the use of advertising cookies may constitute a "sale" or "sharing" of personal information. California residents have the right to opt out of such activities. Please refer to Section 7 of this policy for more information on how to exercise this right.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on via313pizza.click:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users for a short session. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting the collection of data on high traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions. Advertising 3 months
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
_fbc Facebook / Meta Stores the last visit to the website from an ad click. Used to track conversions from Facebook Ads. Advertising 2 years
cookieconsent_status Via 313 (First Party) Stores the user's cookie consent state for the current domain. Remembers your cookie preferences so you are not asked again on every visit. Essential 1 year
PHPSESSID Via 313 (First Party) Preserves user session state across page requests. Required for essential website functionality including online ordering. Essential Session
cart_session Via 313 (First Party) Maintains the contents of your shopping cart or order as you navigate through our website. Essential / Functional Session / 7 days
lang_pref Via 313 (First Party) Remembers your preferred language setting so that it is automatically applied on your next visit. Functional 1 year
location_pref Via 313 (First Party) Stores your preferred restaurant location so that the correct menu and availability information is displayed on subsequent visits. Functional 6 months
_hjSessionUser Hotjar Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID. Analytics 365 days
_hjSession Hotjar Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. Analytics 30 minutes

5. Third-Party Cookies and Services

In addition to our own cookies, we may also use various third-party cookies to report website usage statistics, deliver advertisements, and so on. These third parties include, but are not limited to:

5.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to help us understand how visitors use our website. Google Analytics uses cookies to collect information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to via313pizza.click. We use this information to improve our website and services.

Google's ability to use and share information collected by Google Analytics about your visits to our website is governed by the Google Analytics Terms of Service and Google's Privacy Policy.

5.2 Google Ads

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. The _gcl_au cookie is used to understand how users interact with our ads and whether they lead to visits to our website or completed actions such as placing an order.

5.3 Facebook / Meta Pixel

We may use the Facebook Pixel, a tool provided by Meta Platforms, Inc., to measure the effectiveness of our Facebook and Instagram advertising campaigns and to show you relevant ads when you are on Facebook or Instagram. The Facebook Pixel collects information about your interactions with our website, which may be shared with Facebook.

For more information about Facebook's data practices, please visit Facebook's Privacy Policy.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in several ways:

6.1 Our Cookie Consent Tool

When you first visit via313pizza.click, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the "Cookie Settings" link available in the footer of our website.

6.2 Browser Settings

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. The method for doing so varies from browser to browser. Please refer to the help documentation for your specific browser:

  • Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data
  • Safari: Go to Preferences > Privacy > Cookies and website data
  • Microsoft Edge: Go to Settings > Cookies and site permissions > Cookies and site data
  • Opera: Go to Settings > Advanced > Privacy & security > Cookies and other site data

Please be aware that restricting cookies may impact the functionality of our website, including your ability to place online orders or access certain features.

6.3 Mobile Device Settings

If you access our website from a mobile device, you can control cookies through your device settings:

  • iOS (Apple): Go to Settings > Safari > Privacy & Security
  • Android: Go to your browser's settings menu, then Privacy and Security settings

7. Opt-Out Tools

In addition to browser controls, you can opt out of specific third-party tracking technologies using the following tools:

7.1 Google Opt-Out Tools

7.2 Facebook / Meta Opt-Out Tools

  • Facebook Ad Preferences: If you have a Facebook account, you can manage your ad preferences at Facebook Ad Preferences.
  • Facebook Off-Facebook Activity: You can view and control the data Facebook receives about your off-Facebook activity at Off-Facebook Activity.

7.3 Industry-Wide Opt-Out Tools

  • Network Advertising Initiative (NAI): Visit NAI Opt-Out Tool to opt out of targeted advertising from participating companies.
  • Digital Advertising Alliance (DAA): Visit DAA WebChoices Tool to manage your online behavioral advertising preferences.
  • Your Online Choices (Europe): Visit Your Online Choices for additional opt-out options.

8. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, doing so may have a significant impact on your experience with our website. The following summarizes what may happen if you disable certain types of cookies:

Cookie Type Impact of Disabling
Essential Cookies The website may not function correctly. You may be unable to place online orders, maintain your shopping cart, or access secure areas of our site. These cookies are technically necessary and cannot be disabled without severely impacting functionality.
Analytics Cookies We will not be able to track your visit or gather data about how you use our website. This means we will have less information to help us improve our website and your experience. There is no direct impact on your ability to use the site.
Functional Cookies Personalization features will not work. You may need to re-enter your location preference, language preference, or other settings each time you visit our website. Your experience may be less convenient.
Advertising Cookies You will still see advertisements online, but they will be less relevant to your interests and previous interactions with our website. You may also see repeat advertisements more frequently.

9. California Residents — Your Rights Under CCPA/CPRA

If you are a resident of California, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information, including information collected through cookies.

Under these laws, you have the right to:

  • Know what personal information we collect, use, disclose, and sell
  • Delete personal information we have collected from you
  • Opt out of the sale or sharing of your personal information
  • Correct inaccurate personal information we hold about you
  • Limit the use and disclosure of sensitive personal information
  • Non-discrimination for exercising your privacy rights

The use of advertising and targeting cookies may constitute a "sale" or "sharing" of personal information under California law. To exercise your right to opt out of the sale or sharing of your personal information through cookies, please use our Cookie Settings tool accessible from the footer of our website, or contact us directly at [email protected].

10. Do Not Track (DNT) Signals

Some web browsers transmit "Do Not Track" signals to websites and other online services with which the browser communicates. There is currently no standard governing what, if anything, websites should do when they receive these signals. We currently do not take action in response to Do Not Track signals. However, we will continue to monitor developments in this area and update our practices as appropriate.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.

If we make material changes to this policy, we may notify you by posting a notice on our website or by other means as required by applicable law.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Via 313

We will endeavor to respond to your inquiry within a reasonable timeframe. For California residents exercising rights under the CCPA/CPRA, we will respond within the timeframes required by applicable law (generally 45 days, with an extension of an additional 45 days where reasonably necessary).

This Cookie Policy was last updated on March 25, 2026. It is governed by and construed in accordance with the laws of the United States, including the Federal Trade Commission Act (FTC Act) for consumer protection and the California Consumer Privacy Act (CCPA/CPRA) where applicable.